Our Story

We are Shruti & Karan.

From the entire team of Tero, we thank you for visiting our brand home.

At Tero, we are on the quest of creating timeless, functional & sustainable products for your home.

Our material of choice is wood.
Occasionally we use metals, glass & stones in our creations.

The inspiration behind the name Tero came from two different languages and cultures.

The first word is Taru (तरु) – Tree
And the second word Terra – Earth

Why wood?

Wood is nature’s marvel. It’s versatile, it’s long lasting and it’s one of the most beautiful things found in nature. Do you know that the patterns found in wood are unique to each tree, quite like our fingerprints. So, when we create at Tero, each piece is unique.

We believe wooden items are for generations, if maintained well, wood is ever lasting. So, in order to ensure the joy is passed down for generations, we have kept our designs timeless, sturdy, nail free. In case of metal high quality bronze is used.

At Tero, we believe that industrialization kills creativity. Hence, we make our products in small batches and handcraft them. Of course, machines are used, but the process is not automated. Our products require human skill, both in design and manufacturing.

And what we take, we return 10X.

We are trying to build a zero-inventory brand, where we build a product only when you order and that too in just 24Hours. We are not there yet, but with your support, we soon will be.

Not just that, we will also plant a tree for every purchase made on our website, irrespective of the ticket size.

And to seek blessings from Mother Nature, we have already committed to plant 100 trees on the launch of this website. And another 100 on our 100th order.

Read more about our ‘Give Back’ initiative.

Why wood?

The world around us is turning into plastic, from the day you are born, you are exposed to hundreds of different polymer chains just do not have enough credibility behind them to be called safe; even the ones that are claimed to be the safest.

While it has been around us for decades, it has now started getting inside us as well. Research teams across the world are discovering microplastics inside human body.

Scary, isn’t it? As the parents of two beautiful girls, we wanted to reduce the use of plastic in our household. And so began the journey to replacing plastic in our daily use products with more sustainable, non-toxic & organic material. While it started with replacing personal-care products, we soon found ourselves in a quest for finding sustainability in everything we see or plan to buy.

This finally led us to building a brand that offers a million others, what we seek.

So, it’s a promise to our all current & future customers, we are and will always be plastic free. Tero was conceived as a plastic-free brand and so it will remain.

Thank you for your time and thank you for reading our story.
If you want to reach out to us, please feel free to connect on LinkedIn or write to us. We are eager to hear from you.